Bad Apple Hair Case Study

Putting social media at the heart of digital marketing

Bad Apple Hair


Bad Apple Hair is an award winning group of salons in the West Midlands. Founded by Aid Tams, Bad Apple Hair are passionate about you and your hair and promote excellence in three key areas of hairstyling: Technique, Creativity and Flair.

In 2012 Bad Apple Hair approached Founder and Director Gavin Mills to help them build their online audience. Bad Apple Hair had very little online presence and needed to grow a new client base in Birmingham.

Bad Apple Hair had no position on search results and had a very small following on Social Media. All Things SEO were asked to undertake several different services from SEO, Social Media Management and Digital Development.

Our impact

Bad Apple Hair are one of our biggest clients and we are very proud of the results that we have helped them achieve over the last 2 years.

Here are some statistics showing our impact while working the salon group:

  • Positioned number 1 on Google for over 50 local keywords in Birmingham, Walsall, Sutton Coldfield and Solihull.
  • Organic traffic generated over 400 new clients a month to the salons.
  • Developed a brand new responsive eCommerce website that has won 3 awards in the hairdressing industry.
  • Grown a social media following of over 10 thousand loyal followers across Facebook, Twitter, Instagram, Pinterest and Linked-in.
  • Doubled turnover of flagship salon in Birmingham.

Bad Apple Hair are now working on launching their fourth salon in Solihull and the business is growing.
I couldn’t recommend All Things SEO enough. The team are passionate, hard working and totally committed to delivering great results. Nothing is too much trouble and they constantly strive to exceed expectations.
Aid Tams